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Title details for The Price Advantage by Michael V. Marn - Available

The Price Advantage

by Michael V. Marn
Eric V. Roegner
ebook
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The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.
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Series: Wiley Finance Publisher: Wiley

Kindle Book

  • Release date: April 12, 2004

OverDrive Read

  • ISBN: 9780471690023
  • Release date: April 12, 2004

PDF ebook

  • ISBN: 9780471690023
  • File size: 1797 KB
  • Release date: April 12, 2004

Formats

Kindle Book
OverDrive Read
PDF ebook
Kindle restrictions

subjects

Business Finance Nonfiction

Languages

English

The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.
Expand title description text
Business Finance Nonfiction