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Lead Generation For Dummies

ebook

Learn how to get your message heard above the online noise

The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls.

  • Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy
  • Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events
  • This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls
  • Provides steps you can follow to create your own personalized lead generation plan
  • Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.


    Expand title description text
    Publisher: Wiley

    Kindle Book

    • Release date: March 7, 2014

    OverDrive Read

    • ISBN: 9781118815892
    • Release date: March 7, 2014

    EPUB ebook

    • ISBN: 9781118815892
    • File size: 20046 KB
    • Release date: March 7, 2014

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    Learn how to get your message heard above the online noise

    The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls.

  • Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy
  • Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events
  • This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls
  • Provides steps you can follow to create your own personalized lead generation plan
  • Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.


    Expand title description text
    • Details

      Publisher:
      Wiley

      Kindle Book
      Release date: March 7, 2014

      OverDrive Read
      ISBN: 9781118815892
      Release date: March 7, 2014

      EPUB ebook
      ISBN: 9781118815892
      File size: 20046 KB
      Release date: March 7, 2014

    • Creators
    • Formats
      Kindle Book
      OverDrive Read
      EPUB ebook
    • Languages
      English