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Title details for Chaotics by Philip Kotler - Available

Chaotics

by Philip Kotler
John A. Caslione
ebook
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We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses:
  • detect sources of turbulence
  • prepare scenarios
  • predict resulting vulnerabilities and opportunities
  • develop responses to ensure long-term resilience and success
  • avoid risk while advancing the interests of the company
  • build flexibility into the balance sheet
  • price strategically
  • adjust products to meet new customer values
  • and more. Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
    • Expand title description text
    Publisher: AMACOM Books Edition: 1

    Kindle Book

    • Release date: May 15, 2009

    OverDrive Read

    • ISBN: 9780814415245
    • Release date: May 15, 2009

    EPUB ebook

    • ISBN: 9780814415245
    • File size: 1123 KB
    • Release date: May 15, 2009

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses:
  • detect sources of turbulence
  • prepare scenarios
  • predict resulting vulnerabilities and opportunities
  • develop responses to ensure long-term resilience and success
  • avoid risk while advancing the interests of the company
  • build flexibility into the balance sheet
  • price strategically
  • adjust products to meet new customer values
  • and more. Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
    • Expand title description text
    Business Nonfiction